Literally packaging is to put the goods and merchandise in specific containers in order to protect them while being transported from the place where they have been made to the place where they should be stored and then distributed for the usage of customers. Packaging also leads to better marketing and help the products to be sold better and easier.
Other than the packaging, there are more expressions used such as packing, and wrapping.
The importance of packaging and preserving the merchandise is not less than the production for sure because if the packaging is not proper, then the safety of the products are at risk and that the marketing won’t be successful since packaging per se is supposed to be the best advertisement.
Some of the advantages of packaging are as follows:
• Transportation and trucking is easier;
• It preserves the merchandise from both the physical and chemical factors;
• The figure and as a result the arrangement is easier.
Currently, packaging is one of the most important factors in marketing and is the best way to attract the consumers toward the products.